Digital Digitalvar marketing is an integral part of online marketing, which uses modern digital technologies like mobile phones, desktop computers and various other electronic media and platforms to advertise services and products. It also uses web-based applications and websites which help in reaching out the maximum number of customers. In digital marketing, the main aim is to reach out to a large number of people at one place, which results in increased sales. The internet helps in reaching out to a large number of people through social media and other online resources.
Digital marketing requires various techniques for effective results. Apart, from traditional print advertisements, digital marketing campaigns make use of different digital channels and tools. These tools and campaigns are used for various purposes such as search engine optimization (SEO), paid inclusion, contextual advertising, display advertising, video distribution and social media. Various search engines also help the marketer in finding the right customers by offering various tools, such as pay per click (PPC), cost per impression (CPM), cost per action (CPA). The online platforms like Facebook, Twitter, etc., also help in getting exposure and popularity to the brands. Social media tools and applications like Facebook’s Like, Share and Retweet also provide valuable information to the digital marketers.
Digital marketing campaigns are increasingly becoming popular with small, medium and large business enterprises. The reason for its increasing popularity is the effectiveness of the tools and techniques that are used for the campaign. A well-designed digital marketing campaign can significantly enhance sales and profits of the companies. The following tips may be helpful for novice marketers:
A relatively new tool used by digital marketers, quiet tagging, helps the marketers to track the website visits, which is a very vital step for measuring the effectiveness of campaigns. The equinet tags tool uses Facebook’s Marketplace to add relevant and useful tags on the website pages. These tags help in identifying the websites visited by the Facebook users. The users who like the site, will automatically be added in the queue for similar tags, making it easy for the marketers to cater to their specific needs.
Social media tools such as Twitter and Facebook are now considered one of the most vital aspects of any digital marketing strategy. In this regard, it is important to understand the importance of Facebook in the overall success of any digital marketing campaign. This is because, according to research, it is estimated that almost 62% of Internet traffic comes from Facebook. It therefore follows that any successful digital marketing strategy should take full advantage of the social media platforms and, accordingly, develop the necessary strategy to target Facebook users specifically.
Another important tool used for digital marketing is creatives. The creatives, in this case, refers to all the elements in the website that help in converting visitors into customers. It includes the pages, the content, graphics and so on.